As social media continues to evolve and change at a rapid pace, it is becoming increasingly crucial for businesses of all sizes to keep up with the latest trends and best practices in social media marketing. In 2023, social media will be an even greater force in driving growth and success for businesses across a wide range of industries.
Whether you're using social media automation tools to streamline your efforts, partnering with social media influencers, or running social media contests and giveaways, these social media marketing ideas are sure to help you stay ahead of the curve and reach new heights with your digital marketing strategies.
Social Media Trends for 2023
Businesses that are able to stay on top of the latest digital marketing trends and incorporate them into their social media marketing strategy will be well-positioned for continued success and growth in 2023.
Here are just a few social media marketing ideas that are predicted to be particularly effective and popular in 2023.
Increase Reach with Influencer Campaigns
Developing social media influencer marketing strategies can boost your reach and impressions on social platforms, especially Instagram or TikTok. This popular social media strategy is used across all industries.
With the rise of social media stars and online influencers, businesses have an unprecedented opportunity to tap into the power of social media influencer marketing. Whether it's partnering with social media celebrities or working with social media "micro-influencers," businesses can gain valuable exposure and connect with new audiences by leveraging social media influencers' existing networks and huge audiences.
Looking for influencer inspiration? Check out these content creators and Storelocal members:
There are two common ways that brands work with influencers. One way is with a social media takeover, where the influencer posts from your brand's account for a set period of time - usually at least a full day. Alternatively, influencers with a similar target audience as you can share engaging posts on their own pages to prospective customers.
Not sure how influencers can help with self storage facilities? Consider your target market. For example, if you target a lot of families in your community, consider working with mommy bloggers and family influencers about creating content on their social network. The influencer could create a blog post, video content for their YouTube channel, or a Facebook post about how helpful a self storage facility can be for growing families in need of extra storage space.
Streamline Shares with Automation
Leveraging social media automation tools can help you streamline content sharing. As social media platforms continue to add new features, it becomes more challenging for businesses to keep up with the ever-changing social media landscape.
To make social media marketing more manageable, businesses can use social media automation tools to help streamline their content-sharing efforts and ensure that they are consistently engaging with their target market on social media. Some social media automation tools can help you automatically share posts from your blog, curate content from other sites, and even schedule social media posts in advance.
Whether you use social media automation tools for scheduling a content calendar or sharing your blog posts, the important thing is to make sure that your social presence remains engaging and relevant for your target audience. This means regularly monitoring your social platform for comments, which you can do natively within the social media apps.
Boost Engagement with a Social Media Contest & Giveaway
Creating social media contests and giveaways can increase engagement and brand awareness (yes, because everyone loves free stuff). One of the most effective ways to boost social media engagement and drive new traffic to your website is through social media contests and giveaways.
Whether you're running an Instagram photo contest or hosting a Twitter giveaway, social media contests can be a great way to engage your followers and build hype around your brand. Just make sure you follow the terms and conditions of each platform if you host a giveaway, as social media platforms like Instagram have specific regulations around this to prevent scams.
Cross Promoting Across Social Media Channels
If you have multiple social media networks, feel free to cross-promote your content. For example, a video you share on Facebook can be repurposed for Instagram or TikTok. When forming your social media marketing plan, take into account where your target audience lives so you can focus on sharing quality content on those platforms and how to formulate that post for each social media platform.
Self Storage Social Media Post Ideas for Self Storage Facilities
Looking for social media post ideas for your self storage facility? Here are a few social media posts and strategies that are sure to help you engage and connect with potential customers on social media:
Share User-Generated Content
Develop user-generated content (UGC) strategies by encouraging customers to share photos or videos of their storage units, highlighting the benefits of your storage facility in their posts, or how they organize their space.
The more you share UGC, the more likely you are to receive more of it. For more social success, create a hashtag that you can share out for users to include in their posts and for you to source content from. With time, you'll find that this can help foster brand loyalty among your biggest fans - which can help renters feel even more included in your self storage facility.
Humanize Your Brand with Staff Spotlights
One social media marketing best practice is to humanize your brand by featuring staff spotlights on social media. Feature members of your team on social media, share their stories, and offer insights into what it's like to work at your self storage facility. This can also provide insight into your company culture, a content strategy that sees success with millennials since 83% of them prefer to support brands whose values align with their own.
Highlight Customer Reviews
If you have social media followers or users who have left reviews on your website or social media pages, use these as an opportunity to showcase the positives from Google, Yelp, or Facebook. You can highlight quotes from those reviews in photo graphics or post captions. Websites like Canva offer free templates that make it easy to convert a 5-star review into a graphic.
Share Storage Tips
Help potential customers and your social media audience visualize themselves as a customer by sharing storage tips. Social media audiences value content that is inspirational, educational, or entertaining, so sharing some self storage tips that showcase aspirational storage units with how-to guides and methods would benefit your audience and prompt them to like, follow, and share.
Get Festive with Seasonal Storage Content
Sharing relevant content about the holidays and your self storage facility, like Halloween storage tips or Christmas storage promotions, can help you generate leads and open your business account up to a huge audience. Be sure to use hashtags associated with the holiday and any other relevant hashtags to expand your reach.
Post Infographics & Memes
People love to be educated and entertained on social media. Thanks to free websites that let you create your own infographics and meme-generating tools, it's easier than ever to create Facebook posts and Instagram graphics to share with your audience. Infographics and memes are both highly shareable, too, and shares can help you boost your reach.
Share Blog Posts
Do you have a website and a blog for your self storage facility? Share the latest blog post when it publishes on your website to your Facebook and/or Twitter account!
Be sure to include the website link, too. This way, you can drive more traffic to your site and generate leads from your blog posts.
Self Storage Social Media Video Marketing Ideas for Growing Your Business in 2023
As social media continues to evolve and become an increasingly powerful tool for driving growth and success, video marketing will play a key role in helping businesses stand out and reach new audiences.
In 2023, social media videos will be more popular than ever. Studies show that video has helped 86% of marketers generate leads. On the user end, 88% of users said that they have been convinced to purchase after watching a brand's video - so video marketing should absolutely be a part of your social media promotion strategy.
This offers unique opportunities for businesses to showcase their products or services through entertaining, engaging content that is sure to capture the attention of social media users everywhere.
Some ways to take advantage of video marketing in social media include:
Highlighting Your Products & Services
Create interesting, entertaining videos that highlight the benefits and features of your products or services. Whether you're highlighting the speed of your online rentals and the convenience of your storage units or showcasing how your products can help your customers solve a specific problem, social media videos are a great way to capture the attention of social media users and drive traffic to your website or social media pages.
Some ways you can do this are:
Facility & Unit Tours
A tour of your self storage facility or of individual units can give renters an idea of what to expect and a behind-the-scenes look at your facility. These social media videos are great for showing off your facility, generating interest in your units, and giving potential customers a closer look at what you have to offer.
Fill a Unit With Boxes or Common Items
Try creating a video that shows how much can fit in a unit. Unlike posting pictures, a video can show the entire process of filling the unit so renters can best visualize exactly how much they can fit in the space before renting a storage unit.
Space Utilization Tips
For aspirational and educational content, share ideas for how to best utilize your space. You can even create a series of how-to videos showing how to fill the space accordingly, featuring industry leaders or third-party content from renters who have shared how they like to use their space.
Photos courtesy of a Storelocal renter
Show Off Your Products
Highlight products that help renters best utilize their space. For a more personal connection, make sure someone is on camera talking to the audience about these products.
Paid Video Advertisements
Investing in social media advertising to promote your videos can expand your reach. Whether you're promoting individual videos or enticing social media users with social media contests and giveaways, social media ads are a powerful way to grow your social media presence and reach new audiences.
Behind The Scenes Content
Other videos and posts you can create for your Facebook page or other social media channels consist of behind-the-scenes content. If you want to incorporate this into your social media campaigns, consider the following:
- Answer frequently asked questions, either in a pre-recorded video or during Facebook live videos that users stream
- Videos showing progress on building or remodeling new units or the self storage facility
- How you clean the units in your self storage facility
- Spotlight different features that your self storage facility has to offer, including climate-controlled units, ways your units are eco-friendly, and security measures
Join the Storelocal® Brand Program
If these social media promotion ideas have you ready to launch your next social media campaign, then another thing you need to consider is your brand identity. Building out your professional network and showing Facebook users a strong brand identity can help strengthen your marketing strategy by standing out from the crowd.
When you join the Storelocal® Brand program, you can enjoy your independent ownership while also taking advantage of Storelocal brand recognition. This allows you to properly compete with the REITs as you build up your own strategy to convert leads and run your business. Stay relevant and enjoy economies of scale with Storelocal.