Sep 26 - 29, 2023
Coeur d'Alene, ID


2023 Details Coming Soon!

About the Event

Self Storage Income and Storelocal® invite you to join us for the third year of our wildly successful conference.

What sets Self Storage Income apart from all the other storage conferences you attend? Everything. The content, networking, camaraderie, and extracurricular events like no other, just to name a few. And that view. If you haven't seen Coeur d'Alene Lake from the Coeur d'Alene resort, have you really lived? If you have, you know why you want to come back for another visit.

We are preparing valuable content from the most sought after speakers, delivering an experience you won't forget in a location you'll always remember. Self Storage Income presented by Storelocal® aims to establish a modern way to network, in a beautiful setting with people who care about our industry. There will be plenty of education, collaboration and mentoring, but we have quite a few memorable activities planned for our downtime.

Learn about Storelocal | Join Storelocal



You are invited to join us in beautiful Coeur d'Alene, Idaho, where we will convene at the posh Coeur d'Alene Resort, situated on the shores of Lake Coeur d'Alene. 
The upscale hotel is just the beginning - the resort's golf course boasts stunning views from nearly every hole, and the world's only FLOATING GREEN. Yeah. Check it out here.
Not a golfer? The Spa at The Coeur d’Alene has been ranked one of the top resort spas in America, according to Condé Nast Traveler’s Gold List.
The list of available activities goes on...visit the resort website to see all they have to offer. We are pleased to welcome you back to this exquisite setting.



Whether you are looking for your first deal or you are a seasoned independent operator, there will be something for you, with content designed to keep you at the forefront of self storage's changing landscape. Learn what is on the horizon and talk with other operators about how they are adapting and innovating. Influence others and be influenced. 

A convergence of veterans, experts, and newbies will assemble in a beautiful setting to learn from each other, share experiences, and hear from the experts how to navigate our today's self storage market. 


Save $100 with Early Bird pricing (expires June 30, 2022). Full registration price is $999. Storelocal Members pay $799.

Register by Clicking Here.

$799 Storelocal Members
$799 Storelocal Members

Co-op members save $100! Registration includes Storelocal Members-Only Reception on Tuesday evening.

$899 Standard Registration by June 30th
$899 Standard Registration by June 30th

Includes all sessions, breakfast, lunch and breaks on Wednesday and Thursday, as well as dinner with festivities on Wednesday and Thursday evenings. Registration price increases to $999 on July 1, 2022.

$1299 Storelocal Vendor Partners
$1299 Storelocal Vendor Partners

Vendor Registration includes all sessions, and  breakfast, breaks, lunches and evening events on Wednesday and Thursday.

$299 Guests and +1's
$299 Guests and +1's

Guests who accompany a registered participant may enjoy the Wednesday and Thursday evening social activities with this Guest Registration. Does not include breakfasts and lunches


Thank you for another amazing event! Contact us for 2023 sponsorship opportunities.

Elite Sponsors

Partner Sponsors

Other 2022 Sponsors


See the events each day and get a breakdown of what the day will look like.

  • Tuesday 9/20
  • Wednesday 9/21
  • Thursday 9/22
  • Friday 9/23

All Day

Meeting Room to be Announced

SSI Inner Circle Meeting

Inner Circle members meet in a special session during the day.  

2:30pm - 5:30pm

Conference Center Lobby

Registration Desk Open

The registration desk is open for all meeting attendees, just inside the doors of the Conference Center, near the hotel main entrance.

5:00pm - 7:00pm

Location: Kidd Island Bay Room

Meet and Greet Reception

Inner Circle and Storelocal Co-op members are invited to join us for the Member Only Networking Reception on Tuesday evening.

7:30am - 4:30pm

Location: Conference Lobby

Registration Open

7:45am - 8:45am

Location: Bay 4


Enjoy a healthy and tasty breakfast while you meet new people and reconnect with your storage  friends.

9:00am - 9:15am

Location: Bay 2

Welcome to Self Storage Income

Travis Morrow - CEO, Storelocal

AJ Osborne - CEO, Keylock Storage


9:15am - 10:00am

Location: Bay 2

Let's Get Real - What are Your Latest Concerns?

AJ Osborne

10:00am - 10:45am

Location: Bay 2

Keynote Speaker

Ken McElroy

10:45am - 11:00am


11:00am - 11:50am

Location: Bay 2

The Importance of Branding

Mark Bilfield, Bilfield Marketing Intelligence

12:00pm - 12:50pm

Location: Bay 2


1:00pm - 1:45pm

Location: Bay 2

The Self Storage Beginner

Masha Klapanova - Top Choice Real Estate

Erik Hanson - Our Space Living

1:45pm - 2:30pm

Location: Bay 2

Understanding the Construction Process

Hamish Bell, Forge Building Company

2:30pm - 3:00pm


3:00pm - 3:45pm

Location: Bay 2

Self Storage Consultant Panel


Anne Mari DeCoster, Storelocal


Andrew Kelly, Sierra Self Storage Consulting

Eric Blum, BMSGRP Self Storage Consulting

3:45pm - 4:30pm

Location: Bay 2

Self Storage Management Fundamentals

Ron Osborne, Keylock Storage

5:30pm - 9:00 pm

Boardwalk Marina Dock

Dinner & Entertainment

We will travel by boat to our evening destinations. The boats depart promptly at 5:30pm from the Boardwalk Marina Dock located on the Eastside of the Coeur d'Alene Resort. Don't be late! We have a spectacular evening planned.

9:30pm - 10:00pm

Boat departs for the hotel

7:30am - 3:30pm

Location: Conference Lobby


7:30am - 8:45am

Location: Bay 4


9:00am - 9:45am

Location: Bay 2

Technology Panel

Travis Morrow, Storelocal
Mason Levy, swivl
Lance Watkins, Tenant Inc.

10:00am - 11:10am

Location: Bays 1-5

Welcome to my "SHED Talk"

Enjoy your choice of these 20 minute small group sessions, hosted by industry experts:

What it Takes to Operate a Facility Remotely: Learn the key components and many options for operating a touchless, automated, or remotely managed facility - John Bilton of Janus International 

Room: Bay 1A

Choosing the Design Team For Your Construction Project: Melissa Anderson and Hamish Bell of Forge Building

Room: Bay 1B

Common Mistakes of New Syndicators: Brad St. Onge of InvestNext

Room: Bay 2

Unmanned Doesn't Mean Unattended: Learn how a smaller facility can leverage a call center to reduce staffing costs and still provide tenants with the responsiveness they expect - Andy Stavros and Shannon Charbonneau, XPS Solutions

Room: Bay 4

The Lowdown on How to Best Beat Rising Interest Rates: Neal Gussis of CCM Commercial Mortgage

Room: Bay 5


11:10am - 11:30am


11:30am - 12:30pm

Location: Bay 2

LIVE Podcast featuring Jeremiah Boucher of Patriot Holdings

AJ Osborne welcomes Jeremiah Boucher as his guest as they discuss Patriot Holdings' approach to self storage, while touching on: 

  • Why evolving technology will mean that secondary and tertiary markets will soon become as in demand as primary metros
  • How to select great investment locations in high demand, low competition markets – for development or acquisition
  • How remote technology is changing the Self-Storage market – forever.
  • Investing In Secondary Metros for Bigger Returns
  • Small Cities, Big Returns – The Growth Of The Remote Management & Growing Suburban Demand Trend

12:30pm - 1:15pm

Location: Bay 4


1:15pm - 2:00pm

Location: Bay 2

So You're Putting Together a Deal?

Bethany LaFlam

2:00pm - 2:45pm

Location: Bay 2

Self Storage Financing

Neal Gussis, CCM Commercial Mortgage

Devin Huber, BSC Group

Bishesh Shrestha, Live Oak Bank

2:45pm - 3:15pm

Location: Bay 2

Panel: Business Communication Evolution

How businesses communicate with their investors, customers, clients and prospects, leveraging technology to win.


AJ Osborne


Leka Devatha

Bethany LaFlam

Frazier Robison




Location: Bay 2

All Things AJ

AJ Osborne


Location: Bay 2

Wrap Up and Take Aways

Travis Morrow, Storelocal

AJ Osborne, Self Storage Income


Cocktail Reception and Sunset Dinner Cruise

The Mish-an-Nock and the Coeur d'Alene boats depart promptly at 5:30pm from the Boardwalk Marina Dock located on the Eastside for the Coeur d'Alene Resort.

8:00am - 9:30am

Location: Bay 1


9:30am - 11:30am

Keylock Storage - Hayden, ID

Facility Tour

Join us as we tour a local facility and hear how the owners have added value and upgraded the property. Please meet downstairs in the lobby for the 20 minute shuttle to the facility. 

Note: If you are checking out of the hotel on Friday, please keep in mind the check-out time and arrange to store your luggage or request a late checkout if available.


Thank you to our 2022 event speakers! Speakers in 2023 TBA.

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Ken McElroy Principal - MC Companies, Author, Speaker Read full bio
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Mark Bilfield Self Storage & Marketing Consultant Read full bio
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Travis Morrow CEO — Storelocal Read full bio
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AJ Osborne CEO — Cedar Creek Capital & President — Keylock Storage Read full bio
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Hamish Bell Founder, Forge Building Company Read full bio
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Andrew Kelly Self Storage Broker & Consultant Read full bio
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Eric Blum President, BMSGRP Self Storage Consulting Read full bio
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Ron Osborne Co-Founder/President - Cedar Creek Capital & CEO — Keylock Storage Read full bio
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Mason Levy Entrepreneur, Engineer, and User Experience Expert Read full bio
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Lance Watkins CEO & Founder, Tenant Inc. Read full bio
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Neal Gussis Principal, CCM Commercial Mortgage Read full bio
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Melissa Anderson Account Manager, Forge Building Company Read full bio
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Jeremiah Boucher CEO - Patriot Holdings LLC, Owner - All-Purpose Storage Read full bio
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Bethany LaFlam Entrepreneur, Lawyer, Visionary Read full bio
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Devin Huber Principal and Founding Member, BSC Group Read full bio
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John Bilton Regional Sales Manager, Janus International Read full bio
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BISHESH SHRESTHA Senior Loan Officer, Live Oak Bank Read full bio
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LEKA DEVATHA Real Estate Developer, Broker, Host of #RealEstateAtWork Read full bio
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FRAZIER ROBISON Owner and Operator, Titan Self Storage Read full bio

The Coeur d'Alene Resort

location_on_48px115 S. 2nd Street Coeur d'Alene, Idaho 83814 

2023 Room Block Information  TBA



2023 Room Block TBA





Spokane International Airport is the closest airport for Coeur d’Alene Resort which is about 40 minutes away. The resort provides a 6 passenger LimoVan service available with 48-hour advanced reservations. Current fee is $79 roundtrip or $50 one-way. See link below for more information and to make reservations.

Transportation to Coeur d’Alene Resort:


Directions to the Resort/Conference:

Playing Golf? Ship Your Clubs:

Plan a Group Experience:

Schedule Salon Services:

Book a Spa Treatment:

Book a Lash and Beauty Bar Experience:

Book a Sunless Tan:

Resort In-Room Services:


When booking through the room block, you will enjoy the following considerations:

• Resort Fees Waived

• High Speed Internet

• Daily Newspaper

• Use of the Fitness Center 

• Use of the Water Taxi to the Golf Course and Tennis Courts


Join the self-storage industry's only membership organization. Apply now and find out what so many of the most recognizable brands in storage already know.

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