Sep 28th - Oct 1st
Coeur d'Alene, ID



Self Storage Income and Storelocal invite you to join us for THE in-person event to attend this year.  We are preparing valuable content from the most sought after speakers, delivering an experience you won't forget in a location you'll always remember. But this is not your mama's conference. Self Storage Income presented by Storelocal aims to establish a modern way to network, in a beautiful setting with people who care about our industry. There will be plenty of education, collaboration and mentoring, but we have quite a few memorable activities planned for our downtime.
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You are invited to join us in beautiful Coeur d'Alene, Idaho, recently dubbed the hottest housing market in America by the Wall Street Journal. We will convene at the posh Coeur d'Alene Resort, situated on the shores of Lake Coeur d'Alene. 
The upscale hotel is just the beginning - the resort's golf course boasts stunning views from nearly every hole, and the world's only FLOATING GREEN. Yeah. Check it out here. Not a golfer? The Spa at The Coeur d’Alene has been ranked one of the top resort spas in America, according to Condé Nast Traveler’s Gold List.
The list of available activities goes on...visit the resort website to see all they have to offer. We are pleased to welcome you to this exquisite setting for our inaugural event.



Whether you are looking for your first deal or you are a seasoned independent operator, there will be something for you, with content designed to keep you at the forefront of self storage's changing landscape. Learn what is on the horizon and talk with other operators about how they are adapting and innovating.

A convergence of veterans, experts, and newbies will assemble in a beautiful setting to learn from each other, share experiences, and hear from the experts how to navigate our "new normal". 


See the events each day and get a breakdown of what the day will look like.

  • Tuesday 9/28
  • Wednesday 9/29
  • Thursday 9/30
  • Friday 10/1

All Day

Member Only Day

Inner Circle and Storelocal Co-op members are invited to participate in this Member Only time on Tuesday evening.

2:30pm - 5:30pm


5:00pm - 7:00pm

Location: Kidd Island Bay Room

Meet and Greet Reception

Exclusive event for Inner Circle and Storelocal Co-op Members

7:30am - 4:30pm

Location: Conference Lobby


7:45am - 8:45am

Location: Bay 4


9:00am - 9:15am

Location: Bay 2

Welcome to Self Storage Income

AJ Osborne - CEO, Keylock Storage

Travis Morrow - CEO, Storelocal

9:15am - 10:00am

Location: Bay 2

Self Storage: The New Kid on the Block

Why self storage? Hear how Self Storage is changing the commercial real estate world, how it's perceived and how that perception is changing fast.
AJ Osborne - CEO, Keylock Storage

10:00am - 11:00am

Location: Bay 2

Why the Little Guy Matters... and Why They Should Be Working Together

As consolidation continues, independent owners need each other more than ever. Learn how the cooperative has stepped in to serve the independents.
Travis Morrow - CEO, Storelocal

11:00am - 11:50am

Location: Bay 2

Fireside Chat with KO Storage

From zero to over 100 stores in 5 years? How'd they do that? Hear directly from the Founders of KO Storage about their amazing story. 
Andrew Freeman - Co-Founder, KO Storage
Jon Marshalla - Co-Founder, KO Storage
Moderator: Connor Skeen - Director of Project Management, Cedar Creek Wealth

12:00pm - 1:30pm

Location: Bay 4


1:30pm - 2:20pm

Do You Know What Your Customers Want?

Are you providing the experience customers want and expect? Be among the first to hear customer survey results about what the modern self storage customer demands.
Christine DeBord - President, Nokē Smart Entry
Travis Morrow - President, National Self Storage

2:20pm - 3:00pm


Income Break: Open time to catch up on your own business

3:00pm - 3:50pm

Location: Bay 2

Finding Deals

Self storage is as hot as it's ever been. Finding facilities has become more and more difficult. Learn how to comb through the listings to find the right deal for you.
Brian Mullally - VP of Acquisition, Cedar Creek Wealth

4:00pm - 4:50pm

Location: Bay 2

Raising Capital Through Social Media

You've found your first deal, now how are you going to fund it? Learn tips and tricks to finding the funding to get your deal closed.

Ashley Kehr - Rental Property Investor, Co-Host of BiggerPockets Real Estate Rookie Podcast
AJ Osborne - CEO, Cedar Creek Wealth
Leka Devatha - President, Rehabit Homes
Moderator: Ron Osborne - CEO, Keylock Storage


Boat Transportation to Hagadone Event Center

The Mish-an-Nock departs promptly at 5:30pm from the Boardwalk Marina Dock located on the Eastside of the Coeur d'Alene Resort

6:00pm - 7:00pm

Location: Hagadone Center

Welcome Reception

Entertainment: Justin James

Nationally recognized musician and entertainer specializing in acoustic classic country rock with fiddle, guitar and dynamic vocals. 

7:00pm - 8:15pm

Location: Hagadone Center


8:15pm - 9:00pm

Location: Hagadone Center

Guest Speaker

Brandon Turner - Author, Entrepreneur and Real Estate Investor

Introduced by AJ Osborne

9:30pm - 10:00pm

Boat departs for the hotel

7:30am - 3:30pm

Location: Conference Lobby


8:15am - 9:15am

Location: Bay 4


9:30am - 10:40am

Location: Bay 3-5

Round Table Breakout Discussions

Bridging the Gap: Deliver World Class Customer Experience with Technology and Call Center Solutions
Mike Roberts, XPS Solutions

SBA Financing for Self Storage 101
Bishesh Shrestha, Live Oak Bank

Tenant Protection Programs: How to run them successfully, how to increase your income and how to avoid legal headaches
Chris Betteridge, Deans & Homer

Using Smart Technology to Compete in the Self Storage Industry
John Bilton, Nokē Smart Entry by Janus International

10:45am - 11:45am

Location: Bay 2

LIVE Self Storage Income Podcast

A variety of topics on commercial real estate and all it has to offer. Self Storage, Multi-Family, Mobile Home Parks and more!
AJ Osborne - Keylock Storage
Brandon Turner - Author, Entrepreneur, & Real Estate Investor

11:45am - 1:00pm

Location: Bay 4


1:00pm - 1:50pm

Location: Bay 2

Two Lawyers, Three Opinions

Two respected industry attorneys tackle the most important legal issues facing storage operators. Oh...did we mention, they don't always agree!
Scott Zucker - Founding Partner, Weissman Zucker Euster Morochinik & Garber
Jeffrey Greenberger - Partner, Greenberger & Brewer, LLP
Moderator: Anne Mari DeCoster - COO, Storelocal

2:00pm - 2:50pm

Location: Bay 2

State of the Industry

Hear from an industry legend on where self storage is today and where he thinks it's headed.
Mike Burnam - President & CEO, StorageMart, LP
Moderator: Lance Watkins - CEO, Tenant Inc.

2:50pm - 3:30pm

Location: Bay 2

Consumer Trends & Best Pracitices

Recent data bout trends, rates, occupancy, storage growth and best practices for running your facilities. 
Ron Osborne - Co-Founder and President of Cedar Creek Wealth & CEO of Keylock Storage

5:30pm - 8:00pm

Cocktail Reception, Dinner and Cruise

The Misn-an-Nock and the Coeur d'Alene depart promptly at 5:30pm from the Boardwalk Marina Dock located on the Eastside fo the Coeur d'Alene Resort.

8:00am - 9:30am

Location: Bay 4


9:30am - 11:30am

Facility Tour: Keylock Storage

Join us as we tour a local facility and learn about key details of operating.

9906 N Government Way 

Hayden, ID 83835

Cost of tour and transportation: $55
There is limited capacity, so please sign up today.

Date: Friday, October 1st
9:30 a.m. bus departure

11:30 a.m. return arrival at hotel (approximate return time)

Note: If you are checking out of the hotel on Friday, please keep in mind the check-out time and arrange to store your luggage or request a late checkout if available.

Download Full Schedule
Download Schedule at a Glance


Early bird pricing expired June 30, 2021. Full registration price is $599

$399 Storelocal Members
$399 Storelocal Members

Co-op members save $200! Registration includes Storelocal Members-Only Dinner on Tuesday evening.

$449 IDSSA, MTSSA, and WASSA Members
$449 IDSSA, MTSSA, and WASSA Members

Members of these state associations save $150 off full price registration.

$599 Full Registration
$599 Full Registration

Includes all sessions and group  gatherings on Wednesday and Thursday evening.

$799 Storelocal Vendor Partners
$799 Storelocal Vendor Partners

Receive discounted Vendor Registration, which includes all sessions and both Wednesday and Thursday evening events.

$899 Vendors
$899 Vendors

Vendors who register and attend the conference will enjoy all sessions and both Wednesday and Thursday evening events.

$100 Guests and +1's
$100 Guests and +1's

Guests who accompany a registered participant may enjoy the social activities with this Guest Registration.


The Coeur d'Alene Resort

location_on_48px115 S. 2nd Street Coeur d'Alene, Idaho 83814

Rates (available until September 1, 2021):
Lake Tower Rooms: starting at $320+
Park Tower Rooms: starting at $270+
North Wing Rooms: starting at $220+
We have secured a special rate of $139 per night at the nearby Best Western Coeur d'Alene Inn, just minutes away from the conference property. To get this rate, please call 208-765-3200 and ask to speak to Andrea at Ext. 318, or Sadie at Ext. 317, then mention the Self Storage Income Group Rate. They will take care of you. Should rooms become available at the Coeur d'Alene Resort, you may cancel your room(s) at the Best Western Coeur d'Alene Inn up to 48 hours prior to your arrival date without penalty.


Don't miss out on this highly anticipated event. Register now!

When booking through the room block, you will enjoy the following considerations:

• Resort Fees Waived

• High Speed Internet

• Daily Newspaper

• Use of the Fitness Center 

• Use of the Water Taxi to the Golf Course and Tennis Courts



Join the self-storage industry's only cooperative. Apply now and find out what so many of the most recognizable brands in storage already know.

Learn more about Storelocal